Wair
Design Goals
Reduce decision fatigue when choosing outfits
Help users rediscover and make better use of their existing wardrobe
Support confident outfit planning for everyday life, travel, and events
Create a calm, intuitive experience that feels low-effort and supportive
Audience & Insight
Wair is designed for style-conscious users who want to feel put-together while being more intentional with their wardrobe. They often juggle busy schedules, feel overwhelmed by choice, and value tools that simplify decisions rather than add friction.
Users want outfit-planning tools that feel flexible and lightweight. Clear cues and familiar patterns help them understand how to use features effectively.
Experience Overview
The experience centres around helping users plan outfits in short, achievable moments. Users can upload wardrobe items, create outfits through a simple drag-and-drop flow, and assign outfits to real-life contexts using a calendar view enhanced with weather and travel information.
Core features are introduced progressively, allowing users to build confidence and habits over time without feeling overwhelmed during onboarding.
Key Design Decisions
Prioritised visual clarity and hierarchy to reduce cognitive load
Used familiar interaction patterns and progressive disclosure to keep core actions approachable
Designed flows to work in short sessions, supporting quick planning rather than long setup
Anchored outfit planning to real-world context (calendar, weather, travel) to increase usefulness
Outcome & Testing
High-fidelity usability testing focused on three core flows: adding wardrobe items, creating outfits, and scheduling outfits in the calendar.
Overall feedback confirmed that the app felt intuitive, calm, and visually organised, with users responding especially positively to the calendar-based planning and weather integration.
Highlights:
Users consistently described the UI as "simple," "beautiful," and "easy to navigate"
Wardrobe item upload was widely perceived as intuitive
Calendar planning was highlighted as a standout, differentiating feature
Some users required clearer cues around the central "Add" action as a starting point
Next Steps
Improve first-time guidance around key actions, particularly outfit creation entry points
Clarify the purpose and behaviour of the central "Add" button through onboarding
Refine post outfit creation actions to make scheduling outfits more discoverable